3 Ways to Optimize for the Attention Age
How the foundation of connection, thinking and focus has changed. In the Information Age, value was in the creation, transmission, storage, and sale of information. In the Attention Age, value…
The Superpower you need to Achieve your Goals
How visualizing the process makes you unstoppable. The deeper we move into the Attention Age, the less people think for themselves. It is to the advantage of every company and…
Get Your Environment Right
Feeling, looking and perceiving to high attention performance. Attention Performance The physical always translates to the mental. Your physical environment leads your mental environment. Your physical fitness translates to your…
3 Ways to Lower the Noise Threshold
Finding the signal through the noise. In the Attention Age, hijacking of the mind happens constantly. Human attention is the most valuable resource. So it is human attention that is…
Lower the Threshold
Finding the signal through the noise. There is noise all around us. Yes, there is aural noise, but much of the noise we encounter is information. This noise is delivered…
Self-Discipline: A New Take
“A discipline is any activity I can do by direct effort that will eventually enable me to do that which, currently, I cannot do by direct effort.” —John Mark Comer,…
Time is Money
'Time is money' What are your thoughts on Ben Franklin's age-old piece of advice? The classic interpretation of this advice is to not sit idle and waste time. "You're being…
Are you paid for your Time or your Attention?
Why are athletes paid so much? According to Basketball Reference, the median NBA player salary in the 2020-2021 season was $3,549,383 [1]. Compare that to the annual median household income…
YouTube sells my attention for how much?
“Through technical devices like the radio and loudspeaker, 80 million people were deprived of independent thought.” —Albert Speer, Minister of Armaments and War Production in Nazi Germany during World War…